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模仿微信訂閱號?WhatsApp推出企業賬號功能

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http://sina.com.hk/news/article/ ... %83%BD-8404424.html

模仿微信訂閱號?WhatsApp推出企業賬號功能
2018年01月19日14:14

  新浪科技訊 北京時間1月19日下午消息,消息應用WhatsApp週四表示,將首次允許企業開設企業賬號。這意味著,這個免費服務將給母公司Facebook帶來收入。

  WhatsApp目前有13億用戶,已有部分企業使用WhatsApp去回答客戶的問題。WhatsApp表示,企業賬號將支援設置自動問候語,查看消息統計數據,以及設置包含多種信息的資料頁。

  WhatsApp首席運營官馬特・埃德瑪(Matt Idema)表示,企業賬號瞄準了收到大量WhatsApp消息,需要及時關注這些消息的企業。“我們看到,企業需要更高效的工具。”

  埃德瑪此前是Facebook高管,於去年加入WhatsApp。他表示,WhatsApp未來計劃以某種形式對企業收費,但目前討論這方面問題還為時過早。

  Facebook於2014年以190億美元的價格收購了WhatsApp。在2016年之前,WhatsApp對用戶收取1美元的訂購費。在取消這一費用之後,該應用就失去了收入來源。

  在WhatsApp CEO簡恩・寇姆(Jan Koum)和Facebook CEO馬克・朱克伯格(Mark Zuckerberg)排除通過WhatsApp投放廣告的可能性之後,該應用的商業化選擇為數不多。

  WhatsApp表示,企業賬號功能將於週四通過英國、印尼、意大利、墨西哥和美國GooglePlay商店的WhatsApp企業版應用推出。該公司還計劃未來幾週在其他國家推出該功能,併發布iPhone版本。(張帆)
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http://www.zdnet.com/article/wha ... siness-app-android/

After a small pilot test, WhatsApp Business for Android is now available for SMBs to manage their presence on Facebook's messaging platform.

By Jake Smith for Small Business Matters | January 18, 2018 -- 20:40 GMT (04:40 GMT+08:00) | Topic: E-Commerce

WhatsApp on Thursday released WhatsApp Business for Android, a free-to-download app for small businesses to respond to customers and manage a presence on the messaging platform.

​EU to Skype, WhatsApp: You'll have to support emergency calls under new rules
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With the app, business users are able to manage business profiles to provide customers with useful information like a description or store address. Businesses also have access to messaging tools like quick replies to rapidly answer common questions and the ability to create greeting messages to introduce customers to their business.

Businesses in Indonesia, Italy, Mexico, the UK, and the US can now download the app from the Google Play Store for free. The app was previously available in a limited pilot.

WhatsApp plans to expand the Business app's availability worldwide in the coming weeks, it explained in a blog post. In an interview with Reuters, WhatsApp COO Matt Idema said the company is planning an iPhone version as well.

Businesses on WhatsApp also get a verified badge to display on their profile, messaging statistics, and desktop access.

WhatsApp, a company Facebook acquired in 2014, said 1.3 billion users are now on its messaging platform. With no plans to bring advertisements to WhatsApp, business subscriptions could be an eventual way for Facebook to garner revenue from the app.
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Starting in India ..

http://www.telegraph.co.uk/techn ... ents-messaging-app/

WhatsApp to add payments in messaging app
WhatsApp is launching peer-to-peer payments, starting in India
Matthew Field
15 AUGUST 2017 • 11:07AM

WhatsApp is preparing to introduce payments to its messaging app, making it the latest service to let users transfer money to one another with a text.

A beta version of WhatsApp's next update revealed the service could soon support payments. Pictures emerged of a "Welcome to WhatsApp Payments" screen, which was discovered by the blog WABetaInfo.

WhatsApp
A screenshot of WhatsApp's upcoming payments system CREDIT: WABETAINFO
WhatsApp, which has more than a billion users a day, is trialing "immediate bank to bank transfer with UPI". UPI, or Unified Payments Interface, is a payments system run by the Reserve Bank of India, which appears to confirm reports that the payments service would be coming to India first.

It is not clear when WhatsApp payments might be made available in the UK.

An initial release in India, where WhatsApp has been recruiting local payment app experts, would give around 200 million users the ability to transfer money through the app.

WhatsApp refused to comment on its future plans for WhatsApp Payments, but said: "India is an important country for WhatsApp, and we're understanding how we can contribute more to the vision of Digital India. We're exploring how we might work with companies that share this vision and continuing to listen closely to feedback from our users."

Facebook, which owns WhatsApp, has offered peer-to-peer payments on its stand alone Messenger app since 2015. Apple has also been working on its own peer-to-peer payments for its iMessage app, which it is expected to launch with iOS 11.

WhatsApp's biggest competition in India will be from Chinese eCommerce giant Alibaba, which owns payments startup PayTM.


WhatsApp recently said it would be adding a host of new features after it reached the one billion daily users milestone. The company said: "We’re committed more than ever to bringing you more useful features to enjoy, while delivering the reliability, simplicity, and security you expect with WhatsApp."

Other new WhatsApp features have included trials of the ability to "unsend" messages, which would let users recall messages sent within five minutes, offering a way to prevent embarrassment over mistaken texts.  

Other hidden gems on the messaging service include a typerwriter font, bold, italics and strikethrough and the ability to share files automatically from iCloud and Google Drive.
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